Episode Information:

Clint has a conversation with Bob Pearson, the Founder & Chair of The Next Practices Group, Chair of The Next Solutions Group, and CEO of The Bliss Group. Bob is also an author, speaker, and consultant, as well as an adjunct professor at The University of Texas at Austin. During their chat, Bob and Clint talk about the importance of knowing your audience when selecting messaging strategies, how to use marketing tactics to combat digital disinformation, and why aligning organizational priorities with societal needs serves to bolster both outcomes. Plus, a brief discussion on Mother Teresa…

STRATEGIC COMMUNICATION, DIGITAL DISINFORMATION & IMPROVING SOCIETY: A CONVERSATION WITH BOB PEARSON