Episode Information:

Clint has a conversation with Kip Knight, founder of CMO Coaches and author of “Crafting Persuasion” and “Learn to Leap.” Kip shares stories and lessons learned from a distinguished career in marketing and leadership, including his brief kidnapping in South Korea, walking on hot coals with Tony Robbins, and how he helped turn around KFC’s brand image in the UK. Plus, Kip defines what “greatness” means to him and explains why enjoying the journey makes the successes that much sweeter. This is the first part of a two-part discussion.

MARKETING, MESSAGING & MANAGING CULTURE CLASH: A CONVERSATION WITH KIP KNIGHT (PART ONE)